This step is part of the company’s ongoing corporate development, designed to solidify its leadership in the elevator sector and reaffirm its commitment to a mission and values ​​centered on delivering high-quality products in accordance with best practices and regulatory standards.

The company wishes to clarify that this change is limited to its visual identity—specifically the brand and logo used across its operations and products. There are no alterations to its legal name as registered in the Commercial Register, nor does this change affect the company’s legal entity, ownership structure, or regulatory obligations.

The new identity will be gradually implemented across all informational and communication materials—including the website, marketing collateral, communication channels, official correspondence, and more—in the coming period.

Atlas Elevators General Trading and Contracting Company affirms that this initiative aligns with its strategic direction and long-term vision, further enhancing its readiness for the next phase of growth.